Virgin Mobile has no plans to enter the National Broadband Network (NBN) retail market, instead focusing its attention on building out its mobile customer base and its 4G capabilities.
“We are focused as a mobile carrier on mobility, so we’re looking at the next generation of 4G and how that plays into what we’re doing,”
Virgin Mobile, which uses the Optus network, will use the Optus 4G network to deliver 4G to its customers in the next “few months” at the same time as Optus rolls out its 4G offering.
Virgin’s focus on growth is based on a three-pronged approach – retaining a number one rating in customer satisfaction, simplifying rates and building brand awareness.
“We believe that the telco industry has elements that are unfair. As the fourth player in the industry, [we] like to promote that we are the fairest telco,” Scribner said.
“…We have the largest percentage growth of any of the major telcos of last year, but there’s no doubt that there’s always pressure in the market. But we think that there’s elements where we can have a reasonable profit.”
