Some great product development this week by both Vodafone and 3 with the launch of a range of month on month or pay as you go mobile broadband plans. What this means is that you can now get the same or similar value offered by a 24-month contract, without actually being tied to a contract at all.
While there’s been a number of other adjustments, the big shift is the introduction of plans with a one-month contract, ranging from $15 for 1GB to $49 for 8GB. That’s essentially the same prices that Vodafone and 3 were previously charging for long-term contract users. You can either use your own modem or purchase one for $79. Super-casual broadband customers would probably still prefer pay-as-you-guy, but as an insurance policy for when ADSL goes down, $15 a month with no lock-in is pretty cheap.
