We had a post on this earlier this week. But I thought I would also share a post I found on another blog.
As we walk the streets in Subiaco or in downtown Perth, we can’t ignore our own and everyone’s growing use of mobile devices. Using that awesome offline Perth map on our iPhone…Booking tickets for tonights open air movie. Replying to a few emails on the office network. A new study released by the Australian Communications and Media Authority confirms the intuition of corporate video producers team in Perth. Wireless technology, the study says, and mobility, are playing a massive role both in voice, broadband access and application areas. There were 24.22 million mobile subscribers in 2009, an increase of nine percent over 2008. Mobile broadband subscriptions of 12.3 milliion were up 44 percent since 2008. There are only 10.7 million fixed-line voice accounts in service and the number of accounts in service is dropping, as it is in most developed nations. Wireless now represents 25 percent of all broadband access subscriptions as well. Wireless is “playing an increasingly important role in the provision of broadband access in Australia, said the Australian Communications and Media Authority.
One thing is certain : there’s a huge shift coming up in our overall media consumption. With the tablet and iSlates coming up, we are going to merge magazines, radio and tv in one “new media” habit. With the growing use of mobile we are already used to living online wherever there’s 3G or wifi. And with the $43 billion investment the Australian government is working on…nationwide fixed-broadband will only add to that increasing use of the web as our first medium. Before TV , print or traditional radio broadcasts. Of course no single network can provide service to a continent-sized country like Australia. Even the Perth metropolitan area and Western Australia are quite a challenge, when we talk about coveragem, with wide disparities of population density. Market trends also illustrate that such investment initiatives carry a good deal of risk, as consumer preferences might be shifting towards more mobile.
